Last updated: April 2026 — James Whitfield, Fire What

Privacy Policy

Introduction

At Fire What, we are committed to protecting your privacy and the confidentiality of your personal information. This Privacy Policy outlines how we collect, use, and safeguard the information you provide when using our website, firewhat.com.

Data Collection

We may collect the following types of personal information from you when you use our website:

• Your name, email address, and contact information when you voluntarily submit them through our contact form or subscribe to our newsletter.
• Information about your device, such as your IP address, browser type, and operating system, which is automatically collected through your use of our website.
• Information about your browsing activity and preferences, including the pages you visit and the links you click, which is collected through the use of cookies and similar technologies (see "Cookies" section below).

Cookies

Our website uses cookies and similar technologies to enhance your user experience and to collect information about how you use our website. Cookies are small text files that are stored on your device when you visit our website. You can choose to accept or decline cookies through your browser settings. If you choose to decline cookies, some features of our website may not function properly.

Third-Party Links

Our website may contain links to third-party websites or services. These third-party sites have their own privacy policies, and we are not responsible for the privacy practices or the content of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

Analytics

We use Google Analytics, a web analytics service provided by Google, Inc., to collect and analyze information about the use of our website. This includes data such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our website. We use this information to improve the content and functionality of our website.

User Rights

Under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you have the following rights with respect to your personal information:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
• Opt-out: You have the right to opt-out of the sale or sharing of your personal information, if applicable.

If you would like to exercise any of these rights, please contact us using the information provided in the "Contact" section below.

GDPR and CCPA Compliance

We strive to comply with the principles of the GDPR and CCPA, which include:

• Lawful, fair, and transparent processing of personal data
• Collecting and processing personal data only for specified, explicit, and legitimate purposes
• Ensuring the accuracy and timeliness of personal data
• Limiting the retention of personal data to the minimum necessary
• Implementing appropriate security measures to protect personal data
• Respecting the rights of individuals regarding their personal data

Contact

If you have any questions or concerns about our Privacy Policy or the way we handle your personal information, please contact the website owner, James Whitfield, at privacy@firewhat.com.

This Privacy Policy is effective as of January 1, 2026. We may update this Privacy Policy from time to time, and we will post the updated version on our website.