Last updated: April 2026 — James Whitfield, Fire What
At Fire What, we are committed to providing our readers with honest, unbiased, and reliable information about the online gambling industry. As part of this commitment, we want to be fully transparent about our affiliate relationships and how they may impact the content we produce.
Affiliate links are special types of URLs that allow website owners and content creators to earn commissions when their audience clicks on them and subsequently makes a purchase or signs up for a service. These links are used by Fire What to earn a small commission from the online gambling operators we review and recommend.
When a reader clicks on an affiliate link on our website, they are taken to the website of the gambling operator we are partnered with. If the reader then decides to create an account or make a deposit, the operator will pay a commission to Fire What. This commission is a standard industry practice and does not affect the price or terms of service offered to the reader in any way.
Despite our affiliate relationships, the reviews and recommendations made by Fire What's author, James Whitfield, are entirely independent and unbiased. James is an expert in the online gambling industry, with years of experience in reviewing and evaluating casino and sportsbook operators. His evaluations are based on a rigorous methodology that considers factors such as game selection, bonuses and promotions, payment options, customer support, and overall user experience.
James Whitfield's expertise and objectivity are crucial to the credibility of Fire What's content. He has a deep understanding of the online gambling market, particularly in the non-GamStop casino sector, and he is dedicated to providing our readers with the most up-to-date and accurate information available. Additionally, James has no financial stake in the operators he reviews, ensuring that his recommendations are driven solely by the merits of the products and services they offer.
Whenever an affiliate link is used on Fire What, it will be clearly labeled as such. This ensures that our readers are aware that we may earn a commission from their interactions with the linked operator. We believe in full transparency, and we encourage our readers to let us know if they have any questions or concerns about our affiliate relationships or the content we produce.
Fire What is committed to providing our readers with the most reliable and trustworthy information about the online gambling industry. While we do earn commissions from affiliate links, our reviews and recommendations are always honest, unbiased, and driven by our mission to help our readers make informed decisions. We are proud of the expertise and objectivity that James Whitfield brings to our website, and we will continue to uphold the highest standards of journalism and editorial integrity.